Portions taken From PR Newswire (http://sev.prnewswire.com/retail/20080716/CLW01516072008-1.html - for full story)

The spotlight continues to shine on an innovative trio of eco-friendly characters called Idbids - Scout the cloud; Lola the flower; and Waverly the water drop - who teach children "iddy biddy" steps to keep the Earth happy, healthy and green and how to have fun while doing it.

"We believe eco-friendly toys like Idbids can bring to life the idea that going green is fun, even for children as young as 3 years old," says Sarah Alvarez, co-owner of Idbids. "The combination of plush, huggable characters with beautiful, vibrant colors and supporting storytelling components help the concept of going green become an exciting, imaginative adventure."

The eco-friendly Idbids engage children in going green through colorful characters and simple activities that cleverly simplify a complex issue into something a child can understand. Scout, Lola and Waverly each have green feet and distinct personalities, and each is dedicated to a particular environmental element. Scout, a soft, fluffy white cloud, is knowledgeable about the air and becomes a bit cranky when he thinks about air pollution. Lola, the flower of the bunch, teaches children about trees and plants. And Waverly, a bright blue water drop, cares deeply about the oceans, seas, rivers and lakes.

Along with a storybook, field guide and an organic fabric cinch sack for the child to wear, the eco-friendly Idbids take children on a journey of discovery to learn the iddy biddy steps to protect the environment, from turning off the water when they brush their teeth to picking up and disposing of trash - and remembering to wash their hands! When children finish all of the Earth-saving activities listed in the field guide, they, along with a grown-up, visit www.idbids.com to be rewarded with an Idbids Certificate of Completion.

The Idbids, through toys and licensed children's products, are designed to create awareness and inspire action. Their motto is "iddy biddy steps make a biggie big difference in keeping our Earth happy, healthy and green." Idbids strives to make its products using organic, recycled or eco-friendly materials. For more information, visit http://www.trafficresults.com/click-rabbit.php?acctid=vJdXkCq9w9Y=&docid=CLW01516072008-1&redirect=1&url=http://www.idbids.com, or call 1-877-4IDBIDS (1-877-443-2437).