Sustainable Outerwear Features World's Most Advanced Earth-Friendly Textiles; Signature Series Designed By Travis Rice - (taken from Snowboard Revolution)
Huntington Beach, CA - Because it needs to stand up to the elements, winter outerwear has historically been among the least eco-friendly apparel on the market. The challenge of combining waterproof, breathable and comfortable technology has relied on a great deal of innovation that has, more often than not, been developed with performance, not the environment, in mind.
No more. On January 29th, Quiksilver will unveil an all-new line of eco-friendly winter outerwear. Recycled PET water and soda bottles combine with sustainable Hemp fabric and non-toxic natural dyes (free of heavy metals that contaminate waterways) to create outerwear that is highly functional, environmentally conscious and supremely stylish. Designed with the world's most advanced earth-friendly textiles and production processes, the collection represents an entirely new orientation for designing, fabricating, wearing and recycling winter outerwear.
The line will be previewed simultaneously at SIA '08 and at the inaugural Quiksilver Natural Selection at Jackson Hole. Quiksilver team rider Travis Rice will be on hand in Jackson to debut his portion of the line, the Travis Rice Signature Series.
"As a company of boardriders, we've always challenged the power and grace of mother nature in a way that is perfectly in tune with the environment," said Dave Rosenberger, VP Sales Quiksilver Wintersports. "This new outwear line reflects this ideal, because it meets the essential performance requirements of riders, while introducing a new, earth-friendly approach to winter apparel."
A brand that is innately tied to the mountains and the ocean, Quiksilver has always been committed to the fundamental philosophy behind the organic movement. This new line represents a progression in the company's environmentally-friendly commitment to a clean, healthy and sustainable approach to both business and recreational practices that is at the core of its identity, and reflected in its people, events and Foundation.
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