As the country's largest retailer, Wal-Mart sets the standard for acceptable product packaging. They realize that product placement within Wal-Mart is essential to your business. Shorewood Packaging created greenchoice™ with two goals in mind:
-To supply customers with eco-friendly packaging options that are in compliance with Wal-Mart's new initiative so manufacturers can continue to sell products in its stores.
-To make a positive contribution to the environment in the long term as part of a network of suppliers striving to create sustainable products, utilize renewable energy and generate zero waste.
Wal-Mart will phase out products and materials that are shown to have significant human health and environmental impacts. Wal-Mart launched its Sustainable Packaging Initiative with the goal of reducing overall packaging in its stores by five percent by 2008. Wal-Mart will only carry products that are packaged with materials safe for human and ecological health.
This means that, to retain your market share with Wal-Mart, your products and packaging must meet "The Seven R's" of Sustainable Packaging.
1. Eliminate unnecessary packaging, extra boxes or layers
2. Reduce. "Right size" packaging, use fewer or lighter components
3. Reuse. Use post-consumer recycled material (PCR), reusable plastics
4. Renew. Use materials made from renewable resources
5. Recycle. Recycled, recyclable, compostable materials
6. Revenue. Achieve the above for the same or lower cost
7. Read. Print recycled / recyclable message on packaging
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